Initiated by the Aibai Culture & Education Center and the Beijing Gender Health Education Institute, and organized by a consortium of social organizations, the first annual China Rainbow Media Awards announced the winners on 9 December in Beijing. They include Southern Weekend & Phoenix TV (LGBT Salute Award) and Li Yinhe (Special Contribution Award). A host of well-known scholars and media figures attended the Award Ceremony.
Unfortunately not all celebrities were able to make it to the Awards Ceremony. They made sure however to record their messages of support for the China Rainbow Media Awards and for China’s LGBT community in this video. Enjoy!
China Rainbow Media Awards
The media are the windows through which people look at society. For many years, Chinese mass media presented negative or distorted views of the gay community. The misleading reporting strengthened social prejudices and discrimination towards gay people and affected the living circumstances of millions of Chinese homosexuals.
For this reason, several Mainland Chinese LGBT organizations jointly organized the China Rainbow Media Awards. This annual event independently and impartially honors media institutions and individuals who provide objective and fair reports on LGBT topics. The event encourages mainland Chinese media to provide objective, positive and thorough reporting on LGBT topics. The organizers hope to build up strong LGBT communities and improve the living conditions of millions of LGBT people and to promote a diverse and harmonious society.
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